Issue 01

Marketing Magic
The Marketing Effectiveness Awards are held in conjunction with The Chartered Institute of Marketing and Marketing Week. They have dramatically raised the profile of marketing as a key business discipline through recognising organisations and individuals who have contributed to innovative marketing practice during the year.

Stunning multimedia in minutes
WNIM reviews the impressive new software called CRE:8 Multimedia that allows anyone from a secretary to chief executive to create stunning multimedia presentations on CD Business Card or CD-ROM, literally, in minutes.

List Buying Made Easy
There are over 200 list owners and brokers in the UK. No wonder it's a minefield to pick and choose a list of contacts or companies to target when doing Direct Mail campaigns. This article covers such areas as: Who can you trust? How can you be sure the list you are buying is clean? How can you save time, effort and money?

E-mail Marketing
Dr Dave Chaffey, seminar leader of the CIM one day course in E-mail marketing outlines the significance and benefits of e-mail marketing. Before embarking on such a campaign it is important to read this article to ensure that your e-mail creates a good impression of your company rather than a negative one.

Implementing effective CRM
Jason Goodwin, CRM Programme Manager at SAS UK provides some invaluable advice for those who wish to implement a successful Customer Relationship Management Programme within their organisation. There are also lots of useful links to CRM web sites worldwide.

The Power of Branding
Pete Laver, CIM Course Director outlines the key benefits of strong branding, the management of brand equity and brand strategy.

Making the Most of your Exhibition Stand
If your company ever exhibits we will give you hundreds of useful tips in the next five issues on how to increase the effectiveness of your exhibition stand. In this issue we will discuss the many benefits of exhibition preparation and the impact it will have on the stand costs and the returns from the show.