|
Account-Based Marketing: A B2B Phenomenon
A new phenomenon sweeping B2B service firms is finally closing the gap that’s traditionally existed between sales and marketing teams. Some companies are allocating one third of their marketing resources to it this year, yet it only emerged as a recognisable technique 18 months ago. Others are turning their marketing teams and programs upside down to use this as the engine for all their marketing initiatives. While companies may define it differently – 1to1, client-centric, and account-based marketing –this new approach, that integrates marketing and sales to treat an individual account as a market in its own right, is definitely on the increase.
Read the full article
Getting the most from learning platforms
For a learner, the experience of blended learning can be confusing. Knowing which chunk of learning to do when, and how what they’re currently learning fits within the context of the overall course can be difficult to assess. Learners often feel a sense of isolation when working remotely. A well-structured online learning platform can overcome these concerns and add value to the overall learning experience.
This article looks at three important areas to consider when looking at learning platforms. Firstly, it reviews the features that help to support learners and give them the tools they need to access the learning they want. Secondly, it looks at how a learning platform can support the effective delivery of online content. Finally it looks at how the platform can be supported to provide a learner-centred blended experience.
Read the full article
Interactive TV Campaigns
The small red button on our TV screens is being seen in ever more ads. But why should brand marketers care about digital TV campaigns. Surely very few people press those red buttons?
Read
the full article
Changing how you manage customers
Merlin Stone discusses how companies have managed relationships with customers – and vice versa – long before customer relationship management (CRM) became a popular term.
Read
the full article
You have to print a packet or two…
Marketers are all the time being told that they need to know more, to check more, to create more – just, so it sometimes seems, to stand still. Direct marketing is increasingly hard work with mailings becoming, reportedly, less effective, and marketers having to look over their shoulder all the time to ensure that they have are abiding by all the relevant legislation and cleaning addresses against Mail Preference Service lists. No wonder then that haggling with the printer is some people’s less than favourite occupation.
Read
the full article
Top 10 Tips – Branding made simple!
Steve Bishop provides 10 Top Tips to show that branding is more than just developing a logo.
Read
the full article
How to Get Visitors to Fall in Love With Your Website
You don’t need magic potions or sneaky ruses to get people to fall in love with your website. Just remember to market it effectively for the search engines, design it well and incentivise purchase and your visitors will fall head over heels with it.
Read the
full article |
