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Cast aside your self help books and forget about “The Rules”, if you want to get people to fall in love with your website there are three simple things that you need to do.
Rather like catching Mr Right which requires you to secure a first date, look good when you meet and get him to ask you out again; seducing your website users involves a similar process. You need to attract visitors to your site, design it in a way that will appeal to them and encourage them to purchase from you.
Attracting Visitors to Your Site
With 12 billion web pages in cyber space and 90% of internet users relying on search engines to find them, it’s not surprising that so many website owners try and attract visitors to their sites via the search engines.
However, simply appearing somewhere in the search engine listings isn’t enough to get you the traffic you need. After all, the majority of search engine users only look at the first two pages of results which means that if your site does not appear there, chances are it will not be found.
Therefore, the real trick of attracting visitors to your site is to optimise (or market) it effectively in order to try and achieve a high search engine ranking.
Appealing Site Design
There’s really no point in getting people to your website if it is so unappealing that they leave the moment they have arrived. If you want to get people to fall in love with your site, then you need it to look good.
This means that you should have logical and user friendly navigation and not clutter your pages with too much content. Also, try and think carefully about the colours you use and how a visitor would react to them. For instance, try and avoid using a light coloured font on a white background, as this makes text very difficult to read.
Encouraging Purchase
Encouraging purchase is all about explaining your products’ benefits clearly and then asking for the sale.
One of the most effective ways of doing this is by focusing on their advantages rather than simply on their features.
For instance, tell visitors that your product will save them
time and money, and will make their lives more comfortable. Paint a vivid picture
using words like "imagine"and "wouldn't it be nice if...” so that they
can visualise the benefits it could bring them. Then finish with a strong call
to action such as, “Call now to reserve yours!"or "Order today!"
About the Author
Victoria Selman is the founding director of SEMS Consultancy: an internet marketing consultancy specialising in bespoke website design and promotion solutions. For more information visit: http://www.semsconsultancy.co.uk/ |
