Issue 03

The Euro - All under Control
A report written by Carol Kennedy discusses the impact that the arrival of the Euro will have on marketers and issues that still need to be addressed.

Improving Web Marketing Effectiveness
Most organisations now have a well-established online presence, but how is it contributing to the business and how can its marketing performance be improved? In part one of this discussion on web marketing, Dr Dave Chaffey, CIM Examiner and Course Director, reviews approaches to measuring and improving web marketing.

Permission Marketing
The concept of Permission Marketing has been exciting UK advertisers and their suppliers for some two years now. In this article, Martin Kiersnowski, Co-Chair of the email Marketing Association (eMMa) explains what permission marketing is and how it fits into the overall marketing mix.

Making the Most of your Exhibition Stand - Part 3: Designing your exhibition stand
Taking you through the process from start to finish, part 3 of our series covers the size, shape and location of your stand, as well as providing guidance on what to take, who can help and just what to prepare for at your exhibition. Including detailed checklists, this article will help you make the most of your investment at an exhibition or trade show.

Strategies for Recession
Professor John A. Quelch of the Harvard Business School discusses his nine factors that companies should bear in mind "when navigating through the fog ahead".

Common Sense Marketing
Businesses large and small are guilty of wasting money on marketing. This article explores the common pitfalls companies encounter and makes recommendations on how to avoid making expensive mistakes.

Guest Columnist - Jay Abraham
Jay Abraham has spent the last 25 years solving problems and significantly increasing the bottom lines of over 10,000 clients in more than 400 industries worldwide. Jay explains that understanding and applying the right strategies will lead to increased company revenues and increased personal success and income for you.