Issue 04

How effective is your marketing?
Are you staying close to your market(s) and achieving success or are you getting little benefit from your marketing effort and losing business as a result. Test yourself on this marketing questionnaire by Julian Blackmore.

Cause Related Marketing - Profitable Partnerships
What do Tesco, Avon, British Gas, Barclays, Cadbury, Trebor Bassett, Dollond & Aitchison, Lever Faberge, Walkers and News International all have in common? They have all experienced the benefits of Cause Related Marketing. Sue Adkins, Director of the Cause Related Marketing Campaign at Business in the Community, explains how everyone, from the corporate and the brand to the consumer and the wider community can potentially win.

One to One Brochures
In today's ultra competitive market place, the advent of full colour digital printing and variable data printing ensures that you can create effective marketing focused towards a tightly targeted audience. Colin Jones, Sales and Marketing Director of PPL explains the new technology and it's applications.

Improving Web Marketing Effectivenes
Most organisations now have a well-established online presence, but how can its marketing performance be assessed and improved? In the second article on this topic, Dr Dave Chaffey, CIM Examiner and Course Director reviews metrics, techniques and tools for measuring and improving your web marketing.

Making the Most of your Exhibition Stand - Part 4: Promoting your Stand
Taking you through the process from start to finish, part 4 of our series considers what needs to be done to maximise the number of your visitors. Covering both "pre" and "at-show" promotion this article will show you how to get the visitors flocking to your stand.

Guest Columnist
Sarah Reid of Leisure Industry Research explains how something as mundane as school holiday dates can have a significant impact on the marketing effectiveness for certain companies.

The E-marketing Minefield
As email moves into increasingly commercial areas of use there is no doubt that it has become an extremely powerful marketing medium and one of the quickest, most precise ways to target a mass audience. The question is, are companies using this medium to maximum effect or are they in danger of breaching the rather complex existing and pending legislation?

Creativity: More than a cliché for bright ideas.
More than ever before, your organisation needs creativity. Some marketers label it 'Intellectual Capital', others, 'Intellectual Agility' - I call it 'Human Truth'.