Issue 05

E-Marketing Insights
Rumours of the death of Internet marketing are circulating, fuelled by some evidence of declining usage. In this article we take stock of the adoption of the Internet in the post dot-com world - we investigate the numbers behind this rumour. How many businesses and consumers are actually now using the Internet to make purchase decisions and buy?

Managing your Exhibition Stand
Effective exhibition stand management is critical to the success of any trade show. If you have the responsibility for exhibition stand management, the briefing of exhibition staff or the management of the exhibitions budget this is essential reading.

Marketing in dynamic markets
You can drive markets or they will drive you. The business relies upon marketers to seek and exploit the best opportunities in today's dynamic markets. Peter Fisk from PA Consulting Group explains how, and why you should do this.

The Knowledge Marketer
Ray Perry explains how new technology has redefined Knowledge Management and allowed Marketers to assist in the acceleration of New Product Development (NPD) and innovation.

Lifestage Marketing
Independent market analyst Datamonitor's new report 'Lifestage Marketing in UK Financial Services', finds that faced with an increasingly crowded market place, financial services providers can use life-stage marketing to help bring differentiation to their products.

Enabling CRM Technology and Processes
In today's world of globalisation and commoditisation it is important for the customer to be central in the enterprise. This obviously provides firms with many challenges to overcome as explained by Bill Marjot, Chief Executive of The Delivery Partnership Ltd.

Looking for loyalty?
That loyalty is the key to long-term success is rarely challenged, except by a few contrarians. Their arguments may not be well accepted and may clash with the conventional wisdom, but they are worth listening to. Peter Wells from nilewide draws our attention to the risk in assuming loyalty is the secret to success.

Attitudes to E-learning: A National Survey
E-learning is much in the news at present but few of us really know what is happening or being planned on the ground. This article presents the findings of a survey undertaken jointly by the Campaign for Learning, KPMG, Ufi Ltd. and Peter Honey Learning. It focuses on employer budget holders for e-learning, and addresses current buying patterns and the key issues among those (considering) purchasing e-learning on behalf of organisations.