Issue 60

Going Live

Richard John believes that the 'live' event is not yet dead.

How Green Are Your Meetings?

VisitBritain's Sarah Woodford explains why the meetings market is going 'green'.

Putting Fun Into Pharma

Selling drugs is a complex business and the need for face to face communication is essential throughout the entire lifecycle of each drug, says Patrick Collins of event management company Universal.

Calling time on Inefficient Meeting Planning

Jim Cook of Volutio explains why the current generation of scheduling tools have failed to deliver productivity savings.

A Sporting Chance

Paul Smith of Kinnettles Castle takes a look at what works (and what doesn't) in sporting corporate.

Towards Sustainable Events

Carly Mitchell of food design and event management company Tapanade assesses the increasing importance of 'green issues' for events organisers.

Conferencing at the Zoo

Have you ever attended a finance industry conference in a football stadium? Or rounded off your staff's IT refresher course with a round of paintballing? Simon Thompson explores the recent trend of choosing less than ordinary venues for conferences, and explains how to decide if an unusual venue is right for you.

The Battle for Hearts as well as Minds

Julian Pullan of marketing agency Jack Morton Worldwide believes that there will always be a place for face-to-face communication in marketing.

Making the most of Moor Hall

The Chartered Institute of Marketing's Berkshire HQ is the perfect venue for a broad spectrum of business events. What's New in Marketing finds out why.

Marketer of the Month

This month's profiled marketer is Helen Smith, a PR director for leading global insurance broker Willis.

the marketer A new look and fresh content to match.