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Issue 24
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Outsourcing for the Customer, Solutions Provision
for the Supplier
Following his research for a new book, this month Merlin
Stone looks at the global move of companies from a variety of sectors, from selling
individual products and services to selling complete solutions. This article describes
how solutions marketing has transformed industries as diverse as chilled food
supply, defence contracting, broadcasting and logistics.
Read the full article
Is there Life in Viral Marketing
It's a couple of years now since many marketers were briefing
agencies to include a viral element in their campaigns in the hope the campaign
would 'go viral'. But was this just a brief craze, or is viral still relevant?
In this article, Dave Chaffey looks at the application, effectiveness and legal
constraints of viral marketing today>
Read the full article
Going
Out with a Bang!
Andy Owen is finishing off 2003
with a real treat. Not only do we get his latest insights on copywriting, but
he has also invited four marketing giants to provide their own unique observations
on this complex area of marketing. Enjoy…
Read the full article
Not rugby again!
Back again for another instalment of current thinking in
marketing. This time, the focus is on the benefits of teamwork with the spotlight
on, what else, the rugby! Check back each month to catch up on the latest discussion.
Read the full article
Keyword Grouping for 'Campaign' Success
The latest developments in the search engine environment
have seen the introduction of tracking variables into many search engine reporting
platforms. In this article, James Colborn addresses a series of debates which
concern the industry as a whole.
Read the full article
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