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Communication
Overload
The modern consumer is
under siege. From the moment we wake up to the
moment our heads hit the pillow, we are bombarded
with unsolicited messages. As marketing moves
towards an age of consent, the CIM Insights
Team reveal what this means for marketers.
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the full article
“Hello”
Factor Hits Scotland
This month, Excalibur
is heading north. It’s not so long ago
that Scotland was the star of the UK financial
services community. But it has been hit by the
“Hello” factor. Check back each
month for the latest current thinking on CRM.
Read the full article
The
20 Most Powerful Copywriting Rules of All Time
You
are no longer in charge of the selling situation,
and probably never will be again. Andy Owen
revisits, reiterates and updates some of the
vital areas of contemporary copywriting to help
you influence the sceptical recipients of your
marketing messages.
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the full article
Multimedia,
Multichannel, Multimoney
Whilst companies may
have their data on customer and on marketing
activities in order, they often do not have
the information they need to manage their channels.
In this article, Merlin Stone looks at how,
despite the technological advances in this area,
practice is not changing so quickly.
Read the full article
E-permission
Marketing
Since Seth Godin published
'Permission Marketing' in 1999, his mantra has
found itself moving higher up the marketing
agenda, particularly with the introduction of
the new Privacy and Electronic Communication
Regulations and the launch of CIM's 'You Talkin'
To Me?' quarterly agenda. In this article Dave
Chaffey adopts Godin's principles to create
ten golden rules for effective and legal e-permission
marketing.
Read the full article
What’s
in a Name?
Choosing a suitable name
for a company or brand is becoming increasingly
difficult as the best names have all been used.
Or have they? Pip Frankish, General Manager,
Corporate Marketing & Communication, 3M
UK, looks at current global trends and examines
some of the pitfalls.
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the full article
Have we Reached
the Tipping Point for 50+ Marketing?
Malcolm Gladwell’s
“The Tipping Point” was a best selling
marketing book. Dick Stroud looks at the three
basic elements of Tipping Point theory and considers
what it tells us about 50+ Marketing.
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the full article
Identifying Intricacies
in Keyword Portfolio Management
The extent of the keywords
available to the search engine marketer has
grown to such a level that managing a portfolio
of keywords has become a large part of daily
activity. This article looks at some of the
finer points to relate to before making a decision
to keep, remove or optimise your listings.
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the full article
No such
thing as a free lunch
With Christmas just over,
has much thought been spared for the return
on investment on Christmas communications and
hospitality? Beth Rogers looks at how you can
maximise relationship value whilst minimising
the entertainment budget.
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the full article
Let’s Integrate
Baby!
Everyone who is anyone
is raging about Media Neutral Integrated Marketing’s
ousting of Value Added Marketing. Yet just a
few years ago it was all about through-the-line
marketing. In this article, Jonathan Gabay reviews
the latest trends in marketing and asks whether
MNIM will be any different to its predecessors.
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the full article
The rise and rise
of the specialist
With the days of the
full service supplier apparently numbered, we
now seem to be firmly in the grips of the specialist
expert. Peter Hughes looks at what this means
for the effective marketer.
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the full article
Does
Your Organisation Make Consistent Decisions?
Nobody thinks their company
makes consistent decisions and the frustration
caused by conflicting and untimely decisions
is widespread. But according to Malcolm Wicks,
there is more to this than just the size of
company concerned.
Read
the full article
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