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The lunatics are
running the asylum. I'm convinced of it now…
This
month, Andy continues his popular Copycat series and bemoans the poor quality
and lack of real effectiveness of ads, emails and mailers he has spotted recently… Is
Andy right? Are communications getting worse? Read the article and make your
own mind up…
Read
the full article
Google – Beyond the Basics
Google is not new. However, more than five years after
its launch, they still employ an army of “techies” to improve their services.
In this article, Dave Chaffey explains how you can use Google more effectively,
through going beyond simple search queries to use advanced queries for more relevant
results.
Read the full article
Yes, yes, yes!
The average consumer sees 1,500 marketing messages a day.
A third of all direct mail is thrown away. By 2006, spam emails are estimated
to swell to around 20 billion each day. Marketing communications have become like
TV reality programmes: overdone; leaving consumers screaming, 'get me out of here,
I'm harassed!"
Read the full article
Why it's Great to be an Expert - or is it?
Does your existing business model give customers what they
want? Have easyGroup got it right with their low cost model? In this article,
Merlin Stone looks at the role of the experts compared to the value of letting
your own people establish what the customers want.
Read the full article
Looking on the Bright
Side of the Pensions Crisis
There has been a lot in the media about the supposed pensions
crisis. This month, Excalibur explains how the term "pensions crisis"
itself is creating the very crisis we are trying to avoid and suggests that focusing
on the more positive aspects of ageing in the UK would prove more constructive.
Read the full article
Payment by Results
When marketing managers are under pressure to
justify budgets, payment by results on media spending becomes an extremely attractive
option. However, this is not always feasible. In this article, Peter Webb explains
the implications of this approach for both the media owner and the advertiser.
Read the full article
Effective marketing now is all about giving the consumers
what they want - enhancing their life, not the brand
Now more than ever we need to find out about
our consumers and where the brand fits into their lives. In this article, Kevin
Jackson looks at what customers want in their relationship with a brand. The tables
have turned - the ball is now in the consumer's court.
Read the full article
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