|
The Creative Dilemma
This month
we are focussing on the CIM's third Insights Agenda entitled 'The Creative
Dilemma'. It looks at the problem of generating successful innovation in fast-changing
markets. Much innovation is incremental and based on short-term goals, but frequently
these fail to impress consumers.
Marketers are in a position to drive more radical innovations that meet consumers'
needs, deliver greater profits, and help secure a company's long-term future.
Our agenda paper shows you how. For a summary of the paper, check out the article
entitled "The Creative Dilemma" below.
Or, for
the full paper, visit www.shapetheagenda.com
For Sale, Recycled
Speeches
Excalibur is here again with more comical
insight into the world of marketing. In the spotlight this month – conference
speakers. Are we making the most of the technology available in our conferences?
And is there scope for speakers to be eliminated altogether?
Read the full article
Google
Innovations
In this
article, Dave Chaffey provides more insights into Google, the search engine which
has triumphed through innovation. This month, he looks at some features of Google
Advanced search which have been introduced since its launch.
Read the full article
Customer
Insight and Marketing People
This
article introduces Professor Stone’s forthcoming book, “Customer Insight”. Professor
Stone raises a number of issues associated with database marketing and explains
why, no matter how advanced the technology becomes, the process still relies on
people for its implementation.
Read the full article
With
an idea like that, you must be out of your box!
Last
year a survey concluded that for employers, one of the biggest ‘turn-offs’ in
a CV were the words “I thought outside the box”. In this article, Jonathan Gabay
looks at what innovation in marketing has to do with thinking outside of the box.
Read the full article
Marketing Investment: Seeking
Many Happy Returns
Demonstrating return on marketing investment
is increasingly important as companies seek to save costs. Pip Frankish, General
Manager of Corporate Marketing & Communication, 3M UK, looks at the issues
and asks whether such accountability could stifle creativity.
Read the full article
Competing
in the Global Economy: DTI Innovation Report
The
Department of Trade and Industry has published a comprehensive report known as
the Innovation Report. This presents the findings of a review of the innovation
performance of the UK economy and sets out the policy priorities for the future.
Read the full article
Avoiding
the Potential Pitfalls of Corporate Hospitality
Corporate hospitality is no longer just about entertaining clients – it’s about
maximising a return on investment. Tom Warsop uncovers the issues that affect
our perceptions of corporate hospitality and discusses how businesses can avoid
the potential pitfalls of client entertainment.
Read the full article
Paid Inclusion Search Engines –
How do the recent changes really affect you?
The changes to search engine
marketing have been a long time coming, yet at the same time the roll out has
been very fast with little actually mentioned about the UK. In this article, James
Colborn explains how your business could be affected.
Read the full article
|
