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This is Your Life:
Real Brands for Real People
This article comes straight from the
CIM Insights team, looking at the latest agendas in the marketing field. Consumers
are increasingly sophisticated. In increasing numbers they are rejecting the artificial
lifestyles and aspirations that brands communicate to them.
Read the full article
Microsoft’s
Big Move Towards Taking Google Head On!
July
1st 2004 saw the first steps in Microsoft’s bid to become the primary
contender for Google’s place as leading search engine. A re-launched interface
and the some bold moves in the reduction in ‘paid’ listings has stirred many suspicions
and search pundits’ beliefs that MSN search is moving quickly toward taking on
Google.
Read the full article
What
is a Brand?
In this
article, Jonathan Gabay brings us insight into everyday occurrences that we may
not even associate with branding. If we have even so much as reflected on any
of these, we are well placed to understand what brands are really all about.
Read the full article
The
Online Value Proposition (OVP)
If organisations
want to maximise usage of online channels, Dave Chaffey argues, a distinct and
detailed online value proposition must be developed. This article guides you through
creating an OVP for the target audiences.
Read the full article
Energising Your Account – Inspiration
worth Perspiration
We all know about success being
99% perspiration, but what about the 1% INSPIRATION that is worth sweating for?
Where does it come from? Can it be provoked? Particularly in mature business-to-business
markets, finding the creative spark to get the customer’s attention is a challenge
for all of us.
Read the full article
Is
Customer Experience Management
the real CRM in financial services?
Many financial services companies are worried about why
their CRM programme is not delivering what they think it should. Most invested
millions of pounds in systems and processes to enable them to know when to contact
customers, why, and through which channel. While most software solutions mostly
do “what they say on the tin”, they do not deliver what consumers want.
Read the full article
Making Life
a Misery
This month Excalibur focuses on a great marketing revolution for the great British
travelling public - low cost airlines - arguing against the green brigade’s standpoint
that the no frills approach is polluting the environment.
Read the full article
Brand Equity Drives Business Performance
Today’s consumers are brand
savvy – they understand more than ever what a brand is and how marketers promote
them. At the same time, business owners have increasingly come to recognise the
value of brands and the need to build, maintain, invest in and protect brand assets.
Read the full article
Burnt
Out At 40?
Can marketing managers expend
so much energy and enthusiasm early in their career that they are no longer worth
employing once they’ve passed forty? Some companies think so, according
to Jonny Cainer, founding director of marketing recruitment specialists, Marketing
Professionals UK.
Read the full article
Trade
Mark Opposition – Protecting Your Brand
A brand is a valuable asses
that needs to be protected. Even brands that are registered may still experience
problems with conflicting trade marks from time to time. This article explains
the new laws which can help you stop a potentially damaging mark from being registered.
Read the full article
Cold
Calling: Changes to the TPS
Under the Privacy and Electronic
Communications (EC Directive) Regulations 2003, a business can opt out of receiving
unsolicited telemarketing calls. Until recently, however, only certain types of
corporate subscribers could register. Check out if your company are meeting the
new laws.
Read the full article
Marketing
Joins the Gym
For years, marketing has avoided
the corporate health kicks which have generally brought about operational efficiency
improvements. But is it time for marketing to hit the gym in order to demonstrate
its added value?
Read the full article
Not
Another Article about Marketing to the Over 50s
Dick Stroud of 20plus30 marketing
takes an irreverent look at the facile way the grey market is discussed in the
media, incorporating interviews with Richard Reed of Innocent, Alex Batchelor
of Orange and brand guru Wally Olin.
Read the full article
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