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Online
Branding
What makes a successful online brand? The answer is “it
depends”. In this article, Dave Chaffey looks at some of the success factors,
traditional definitions and models of online branding, to see whether traditional
branding principles can be exploited online.
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Not
another article about marketing to the over 50s
Dick Stroud of 20plus30 marketing takes an irreverent look at the facile way the
grey market is discussed in the media. Incorporating interviews with Richard Reed
of Innocent, Alex Batchelor of Orange and brand guru Wally Olin.
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I have a dream …
In the name of marketing, white
teeth, sombre eye sockets and broken elbows, you cannot afford to miss Jonathan
Gabay.
Read the full article
Andy
is back!…
Andy Owen has returned from his summer
with the results of the competition he set in his last article. It seems he is
not the only one out there picking up on the poor copywriting that appears in
some of today’s marketing communications.
Read the full article
Telephone
Preference Service now available to businesses
AP Information
Services Ltd has teamed up with the DMA to provide you with monthly advice on
all you need to know for easy data management, helping you manage your direct
marketing in the most effective manner according to current legislation.
Read the full article
Does
the advent of audio messaging mean the end
for the outbound telemarketing team?
Following recent moves to transfer inbound call centre
activity abroad and the well-publicised impact of this on UK workers and customers,
technology could be about to deliver a similar blow to outbound call centre operations..
Read the full article
The Call
Centre Exodus Begins
Terrorist
threats, political uncertainty, increasing staff turnover rates and inferior infrastructures
are forcing UK companies to reconsider their policy to off-shore call centre operations.
As a result, it is creating a fundamental change in the way UK operations address
the issue of off-shoring.
Read the full article
Corporate
Branding: a Strategic Process
Big brands count with investors and consumers. Pip Frankish, General Manager,
Corporate Marketing & Communication, 3M UK & Ireland, looks at how building a
corporate brand is a business process driven by the organisation’s leadership.
Read the full article
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