Online
Sponsorship
Online sponsorship is straightforward. It’s just
a case of mirroring existing ‘real world’ sponsorship arrangements
in the ‘virtual world’, right? Well, actually no. In this article,
Dave Chaffey contrasts online sponsorship with traditional sponsorship arrangements
and reviews research which demonstrates the effectiveness of online sponsorship.
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Are
you keeping up with the GenJonesers?
Do you have a generational identify crisis? Do you get
your ‘Matures’ and ‘Boomers’ mixed up with your
‘Xers’ and ‘Yers’? Not sure where your ‘Pre-Boomers’
and ‘Millennials’ fit into the hierarchy of age segmentation?
Read the full article
6bn lives
and quick night of passion
When it comes to sponsorship, two of the big questions
on everyone’s mind must include, “does it really work” and “are
still there enough opportunities?” Jonathan Gabay provides some answers.
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Don’t
bother talking to your bank until it’s too late
How much does your bank know about what’s going on
in your life? This month, Excalibur asks why banks are not gathering information
on the kind of life-stage incidents that would help them offer you the services
you really need.
Read the full article
Mobile Customer Management
– never say never!
Don’t be negative about mobile customer management
as an idea, but be sceptical about it in its current form. In this article, Rob
Bamforth and Professor Merlin Stone explain why the over-hyped short-term performance
is such a poor guide to its long term future.
Read the full article
Surviving the new b2b telemarketing
legislation
The Corporate Telephone Preference Service is here to stay
and so isn’t it about time we had some practical advice on positive ways to ensure
our business development survives the legislation? Amanda Ling, Head of Marketing
at The Database Group shares her ‘survival tips’ and gives advice on what to look
out for when choosing a bureau to CTPS screen your data.
Read the full article
Rethink Pink – The Female
Futurescape
In an increasingly single and fragmented society brands
that encourage and allow relationships with the new female consumer will succeed
asserts Rebekka Bay, Head of Consumer Trends at Enterprise IG.
Read the full article
So Much Dross…
Andy Owen is back again with part one of a two-part article
on how to create effective direct response ads. Part two follows next month…
Read the full article
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