Enterprise, hats and moving a mountain
The UK Government is driving an initiative to create an enterprise culture. Pip Frankish, Manager, Corporate Marketing & Communication, 3M UK & Ireland, looks at what this means for individuals and companies in the UK.
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Creating effective direct response ads –
Part II
Following on from Copycat last month, Andy Owen continues his look at increasing the effectiveness of your ads. Take a look at some of the most successful ads ever created and find out the 10 most important steps to achieving a winning ad.
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Strategy and Customers
Professor Merlin Stone is back with more insight
into the complex world of CRM. This month, he challenges the statement “it’s
cheaper to retain customers than to recruit them” and considers the need
for investigating competitors’ activities and achievements.
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Behavioural Targeting
In his article this month, Dave Chaffey looks at the benefits available from behavioural targeting of online ads, including a series of examples of how different advertisers have trialled this relatively new approach.
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Be afraid, be very afraid
Is the pensions crisis going to become a marketing crisis or will it
create marketing opportunities? In this article, Dick Stroud suggests
five conclusions to come out of the Pension Commission’s report and considers the effect the crisis may have on consumer marketing.
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Data Management
AP Information in conjunction with the DMA bring you more insights into data management with all the advice you need to make sure you’re managing your data effectively and keeping up-to-date with legislation.
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Marketing failures – don’t always blame the marketing director
Excalibur is back, once again delving into the world of customer relationship management. This month: big marketing failures - why do they happen, and who’s to blame?
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