Seven Steps to
Stunning Account Plans
“Where’s the
spark?” Sales directors frequently bemoan
the blandness and wishful thinking that characterise
too many account plans. So here Beth Rogers
shows you how to think your way to an account
plan to stun your boss - and your customer!
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full article
Pricing Strategies to Grow Continually
Few would argue
that the Internet and other sophisticated technologies
have radically changed the business environment,
often in ways we can not even detect yet. Prices
and margins in virtually every industry are
facing downward pressures like never before.
But what does the future of your pricing strategy
look like?
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full article
Affiliate Marketing
Over the next
few issues of WNIM, Dave Chaffey's E-marketing
Insights column will look at the latest developments
in how digital marketing tools can be used for
customer acquisition. Each article will briefly
explain the approach and then look at success
factors for deploying it.
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the full article
Practice
what you preach
Excalibur is back again
delivering more observations from the business
world. This time the spotlight is on event organisation
and the need to go back to marketing basics.
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the full article
Fair
Play on Data
The last few years have
seen government introducing legislation designed
to protect the rights and privacy of individuals
and businesses against ’unscrupulous’
marketers. Andrew Freeman of CRM Technologies
asks if it is time for the direct marketing
industry to stand up to the DPA and preference
service legislation.
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full article
The Spirit of Christmas
You have arrived at
the biggest marketing month of all: December.
The ‘store wars’ have been declared
and marketers are armed with special offers
for the annual ‘game of chicken’ with
consumers who’ll wait ‘till the last
minute to grab bargains. Jonathan Gabay explains
why this year promises to be especially tense.
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the full article
Choosing suppliers carefully
Once again, Professor
Merlin Stone is back with his latest insights
into the world of Customer Relationship Management.
This month, a look at supplier selection and
management.
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full article
Media inserts hold their own in the DM industry
Despite the continual struggle for published media to maintain circulation
and advertising revenues, media inserts successfully held their own in 2003 producing
23.32 billion items, and a spend of £1.17 billion. This article takes a
look at some of the results from The DMA Census of the Direct Marketing Industry
2003-2004.
Read the full article |
