Welcome to the February issue of What's New in Marketing.
This month we launch the new Agenda from The Chartered Institute of Marketing's
Insights Team. For the next two issues we will be looking at Morality in Marketing.
Given environmental concerns, is marketing's encouragement of mass consumption
wrong? And does marketing exploit the vulnerable in society.
New Year’s
Revolution: Morality in marketing
CIM’s latest Agenda
is called ‘New Year’s Revolution – Morality
in Marketing’. It explores why morality is becoming
a business issue that marketers increasingly
have to deal with, and looks at how marketers
can help their organisations respond.
Read
the full article
Marketing and
the ethics of persuasion
A one off article
from Andrew Crane, which looks at the line between
simply being creative to sell more products
and being unethical. It looks at drawing a line
between straight forward persuasion and its
more ethically-dubious cousin deception.
Read the
full article
Search engine marketing
This month
Dave Chaffey continues the exploration of the
latest developments in how digital marketing
communications tools can be used for customer
acquisition.
Read
the full article
Trusting Links
Dixon Jones, managing
director of internet marketing consultancy Receptional.com,
believes that the future of internet marketing
is firmly rooted in the use of trusted links.
Read
the full article
Corporate Social
Responsibility
This month the DMA discuss
the increasingly common term “Corporate Social
Responsibility” and the affects of the Mailing
Preference Service introduction on the direct
marketing industry.
Read the
full article
Should we wear
ethics on our sleeve?
Jonathan Gabay suggests
maybe it’s time to take the lead from those
who really wear their ethics on their sleeves,
as opposed to a tattooed logo on their arms...
Read the
full article
Should age be invisible
to creative recruiters?
The pressure group ‘Employers
Forum on Age’ has urged employers to ditch traditional
CVs in favour of skills-based application forms
to eliminate age discrimination – but Jonny
Cainer questions whether a similar approach
is appropriate for the creative industries…
Read
the full article
Can marketers manage change?
This month our anonymous author
looks at the biggest barrier to successful change…
Read the full article
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