Search engine optimisation
(SEO)
In this month’s
article we concentrate on SEO, asking two key
questions – “which factors determines
a company’s position in the search results
listing for a particular key phrase”? and
“which approaches can be used to optimise
or increase these positions”?
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the full article
Being honest about
what marketers achieve
What is it about
marketers, why do they continue to try and dupe
their seniors into believing that they have
created the ultimate in customer centricity,
when their figures show how little their customers
care for them?
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the full article
The Blind Leading the Blind
With the news
that shoppers at the new flagship IKEA store
risked their lives for a piece of bargain priced
Swedish furniture, Jonathan Gabay asks has consumerism
hit an all time low?
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Marketing the arts
– an international perspective
This month Merlin Stone
looks at applying the principles of CRM to marketing
to the many publics that sustain orchestras
– audiences, sponsors, business partners
and so on
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full article
The Longer View
of Media Effectiveness and Returns
A guest author looks
at a broader and more holistic view of marketing…also
on what marketing and media ROI really mean..
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full article
Corporate Image
Mythology
As e-commerce matures,
it opens a great door for smart marketing based
on some fundamental laws of common sense, which
should address bringing out honest and clean
messages to ease the pain of the customers.
Smart messages with powerful names will grow
in time, and don't require permanent, expensive
fireworks support to attract customers.
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full article
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