|
Online PR
In this article we explore
the opportunities for online PR or E-PR and
ask how digital media have changed PR –
what is new and what principles hold true? I
start by looking at how online PR differs from
traditional PR and then go on to look at some
of the tools involved and applications available.
Read
the full article
Marketing Your
Marketing
Many marketing
departments are unrealistic about their reputation
within the company they work for. Jack Lusk
looks at this lack of self-awareness that isn’t
just isolated to marketing: many other functions
have a similar problem.
Read the
full article
The art of negotiating profitable terms
One often overlooked
area of the sales process is negotiating the
final terms of your contract. It’s not
always the case that the price and approach
you propose is accepted without question. Increasingly
in these days of tight cost control and corporate
‘efficiency’ you will come up against
a situation where your contact wants to buy
your product or service but also wants to ensure
that they really have got the best deal.
Read
the full article
The bells of targeting
hell go ‘ting-a-ling-a-ling’…
In this issue Jonathan Gabay talks about the nuisance
calls we receive from companies offering us credit cards or telling us we have
the chance to win piles of money by answering a few questions…
Read
the full article
Centralisation
- can it work for Pan-regional Marketing Communications?
A brilliant strategic
plan counts for nothing if the execution is
ineffective. Eddie Marie looks at international
marketing communication programmes and the multiple
factors needed to balance in order to achieve
success.
Read the
full article
Back to the psychological basics of marketing
An ego state is a consistent pattern of feeling and experience.
It’s normally associated with particular patterns of behaviour. Merlin Stone looks
at applying this concept to sales and marketing.
Read the full article
Content Is King - Writing and Editing Online -
Review.
The book is
packed with common-sense tips and practical advice. It will undoubtedly help the
reader develop the practical skills needed to produce better online content.
Read the full review.
|
