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Why do some CEO`s
Fail?
Our guest speaker Colin
Thompson, highlights the patterns of why some
CEO’s fail and lessons that can be learnt.
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the full article
Integrating online
and offline communications
In the last few
E-marketing Insights columns, Dave Chaffey has
reviewed best practice for using a range of
digital marketing tools from affiliate marketing,
search engine marketing and online sponsorship
through to PR. In this article Dave reviews
how we can use traditional communications to
encourage increased usage of digital channels
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the full article
Getting the best from your mailing house
A recurring
theme among mailing house proprietors and managers
is the seeming lack of concern shown by direct
marketers for the mailing house operation. ‘We’re
right at the end of the mailing cycle and no
one seems to give a damn about our priorities’
is a common complaint. As long as the mailing
goes out on time, and to specification, everything’s
fine. The reality is that the mailers coming
in from print suppliers are often late, inadequately
packaged and invariably under quantity.
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full article
Uncovering the
latest target trend
Jonathan Gabay looks
at a nation on “hoody alert” and a
potential for marketing hoody culture…
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the full article
Subscribe to CRM?
While confusion exists about just what differentiates a
successful Customer or Contact Relationship Management (CRM) implementations from
a failure, a range of Application Services Providers (ASP’s) have been rapidly
expanding their offerings and their customer base. Let’s explore what are
the benefits of the hosted solution and what are some of the pitfalls. In this
article Michael Meltzer will discuss the relatively new world of the ASP and their
seeming potential to get the CRM equation right.
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Two Masters of
IBM Name Brand? …Think
Master branding, simply
put, is a false sense of branding where all
of the various corporate goods and services,
as well as the rest of the paraphernalia, is
parked under one huge tent of a single corporate
identity. This approach rarely works as most
big corporations have more than one marketing
message
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full article
Was that
really someone speaking?
Does the Internet pose
a long term threat to the still growing numbers
employed in contact centres in the UK? How can
centres manage the many interactions where customers
still want to talk to a real person? Professor
Merlin Stone addresses these issues and more
following a recent conference on the Aurora.
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full article
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