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Top Tips to Get
your Email Delivered
ISPs today block up
to 90 percent of email because the messages
are suspected to be spam. What’s a marketer
to do?
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full article
The Benchmarking Process - What's it all about?
Colin Thompson
looks at benchmarking as a performance measurement
tool used in conjunction with improvement initiatives
to measure comparative, operating performance
and identify best practices.
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the full article
The Long Tail
Dave Chaffey
writes: So, there seems to be a lot of fuss
about the Long Tail, but what is it and what
are its implications? Read on to find out more…
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the full article
There's a Rich
Vein of Gold Hidden in Your Company
A case study typically
describes a real situation involving a decision,
challenge or an opportunity that an organisation
has faced. It outlines how the challenge was
addressed, how the chosen solution was implemented
and the benefits that have subsequently been
achieved. Gill Craig says despite their obvious
advantages, many organisations fail to take
advantage of the opportunities case studies
provide.
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full article
Sales Leadership
Most professional sports
players receive coaching even when they reach
the top of their field. Sports coaches typically
monitor and evaluate activity- and outcomes-based
performance and then recommend (and perhaps
demonstrate) different approaches, styles or
techniques to improve performance. In individual
sports, such as golf and tennis, players pay
their coaches from their own earnings. Clearly,
they believe there is value in coaching.
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the full article
I’ll show
you something that’ll make you change your
mind
As part of its special
‘double issue’ WNIM invited Jonathan
Gabay to write about managing people. Last month
an event shed a completely different light on
good management of both people and brands.
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the full article
Recruiting
CRM People
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full article
Why inputs
just don’t equal outputs
Michael Meltzer looks
at looks the confusion of inputs such as money,
time, leadership, commitment, technology and
re-engineered processes with outputs such as
changes in behaviours, increased customer loyalty,
retention, bigger sales pipeline and improved
profitability. To find a way of addressing this
mistake is from the viewpoint of expected outcomes…read
on.
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the full article
Is it all about
visitor numbers?
Is there a part of the
marketing mix that has not been affected by
the need for segmentation? Neil Walker discovers
to make the most out of restricted marketing
budgets, segmentation of the market is as important
now as it has ever been and the effects of this
have had their impact on the exhibitions industry
as well.
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full article
How to show
the value of money
If all Marketing is investment,
why would companies not want to assess the returns
on their money?
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the full article
I want to be top!
Victoria Selman gives
practical advice on search engine optimization
and how to gain the best possible listing.
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full article
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