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The Long Arm of the Law: Marketers and Legislation
In an environment of increasing legislation, marketers
have to be more knowledgeable about the law than ever before. CIM’s Insights
Team ask marketers to question what they know, consider whether their legal compliance
is all it should be – and think hard about the implications for the future.
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How much are you burning on Click Fraud?
In this review Dave Chaffey will look at the different
types of click fraud, who the potential perpetrators are, and how to assess whether
it is happening to you using different measures and software tools.
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The Key to Winning High Profile Business
If you are
going to understand your contacts and help them
to succeed you'll need information from them.
To get it, you need to ask the right questions
at the right time. In this article John Timperley
highlights the seven vital questions that are
the framework of any high value sales discussion.
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the full article
On Cloud Nine
How many of us go through
life accepting that what once as children we
dreamt was a possibility ends up little more
than an unobtainable pipedream? Read on as Jonathan
Gabay's talks about as we get older we stop
taking risks…
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the full article
The Business Case
for Web Accessibility
"Web accessibility"
is about designing websites so that they may
be customised to suit a users' sight, dexterity
and Internet access device. We have considered
a number of trends that suggest that business
benefits may be of substance too.
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the full article
What happens
when the law meddles with customer data?
Merlin Stone writes
about the effect of inducing fear and lack of
confidence in marketers caused by the general
climate of concern about security and individual
rights.
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full article
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