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Coaching Demystified
Exactly what is coaching? Professional coaches do it, peers do it, managers do it. But what is it? Read on to find out Colin Thompson’s view.
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The Forgotten Digital Media – 1. Mobile Marketing
Our regular author Dr Dave Chaffey asks how important is the use of non-web digital media?
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Databases
This opinion piece by Howard Venning highlights the poor state of many databases that are either being used to distribute magazines and/or marketing material, or, even worse, being sold to organisations wishing to carry out direct mail campaigns.
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the full article
Website Analytics Vendors Search For Answers
John Harrison discusses the ROI of Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) which is often overlooked.
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the full article
Transactional Analysis in Marketing
Professor Merlin Stone explores the ‘Ego state’, a consistent pattern of feeling and experience normally associated with particular patterns, and how this can be applied to the sales and marketing industry.
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the full article
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