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What
is Social Marketing?
Jeff French, Director of the National Social Marketing Centre,
looks at what social marketing is and how its techniques can be applied to effect
behaviour change.
Changing
Attitudes and Behaviours
Can social marketing really change attitudes and behaviour? Dr Anne Smith, Reader
at the Centre for Strategy and Marketing at The Open University, looks at how
VICS can help.
Tell Me and I'll Forget, Show Me and I'll Remember… Involve Me and I'll Understand
Paul White, Director, The Social Marketing Practice, looks at what social marketing is, and just as importantly, what it isn't.
Social
Marketing at Work
Ellen O'Donoghue, Project Director, Forster, looks at how social marketing works at a practical level and assesses its effectiveness in changing attitudes and behaviours.
With great power comes great responsibilities
Dr Chahid Fourali, Head of the Marketing and Sales Standard
Setting Body (MSSSB) looks at the development of standards and best practice in
social marketing.
Social marketing – a tool for the private sector?
Social marketing can deliver outstanding results for public
organisations. But is it a useful tool for private companies, asks Colin Shevills,
social marketing expert at Porter Novelli.
Marketer
of the Month
This month's Marketer of the Month is Veronica Sharp.
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