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A forward look at The Marketer - The Chartered Institute of Marketing's member magazine.

Next month's issue of The Marketer looks at customer care. As a customer-centric approach becomes ever more important to marketing, we look at some simple ways to improve customer relations, from a polite telephone service to getting the most out of your CRM system. We'll speak to marketers about which extras and services help to improve customer loyalty, as well as how good use of software can help you treat every consumer as a million dollar customer.

Leadership will also be in the spotlight. Leading a marketing team brings with it the challenges of managing creative people from many different disciplines and often in different locations. Our how-to feature looks at ways to help staff link their work with their organisation's overall brand strategy, as well as motivational skills, targets and setting a professional example.

Plus The Marketer has interviews, comment and debate on how to boost your business' profile and performance from the profession's most inspirational players.

To subscribe to The Marketer please contact:

Alliance Media
Tel: 020 8950 9117
E-mail: subscription@themarketer.co.uk

For advertising enquiries contact:

Riley Samuda
Sales executive
Tel: 020 7880 8545
E-mail: riley@themarketer.co.uk

For production enquiries contact:

Aysha Miah
Production manager
Tel: 020 7880 6241
E-mail: production@themarketer.co.uk

chartered institute of marketing
AP Information Services
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mediaco

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