Welcome to What’s New in Marketing

What’s New in Marketing (www.wnim.com) is a specialist website offering regular advice on a variety of marketing issues, everything from the latest online marketing tips to effective sales at exhibitions.
Each month an email newsletter is sent out to more than 23,000 registered users of www.wnim.com providing advice, news, tips and training for marketing professionals.

www.wnim.com is produced in partnership by The Chartered Institute of Marketing (CIM), AP Information Services (publishers of The Marketing Manager’s Yearbook), Cre:8 Multimedia and Media Co.

A vital audience for your services

• The www.wnim.com monthly email newsletter has over 23,000 recipients
• The www.wnim.com website has over 22,000 unique visitors every month
• 68% of email recipients are members of the CIM

What our users say about What's New in Marketing

“I think the variety of subjects is spot on. Without exception there are always at least 3 or 4 absolute gems every month with real insight from excellent writers”

Rob Watson, Marketing Manager, Towergate

“The current publication includes everything that you are looking for in a marketing publication.”

Mr P Moonsinghe, Corporate Communications, Hayleys AIG Insurance Company Ltd.

Advertising opportunities available with What’s New in Marketing

When you advertise on the What’s New in Marketing monthly email newsletter your ad will automatically appear on the page of your choice on www.wnim.com for one month immediately following the email distribution.

You can choose for your ad to appear on one of the following pages on www.wnim.com

Home Page Editorial Pages Latest News Page Books of the Month

Research Page Training Page Archive Page

Media Rates

Position	Email + web ad	Web ad only
Banner Advert	£600 + VAT	£500 + VAT
Sky Scraper Advert	£500 + VAT	£400 + VAT
Tile Advert	£450 + VAT	£350 + VAT

What’s New In Marketing – Editorial Schedule 2008

June (70)	Sustainability - The Triple Bottom Line
	The need for environmental and social responsibility in marketing, how marketers must adapt to changing consumer attitudes. A look back at the Stern Report.
July (71)	Conferences and exhibitions
	How to make the most of exhibitions, the latest innovations in the exhibition market Customer relationships in a new era of communications.
August (72)	Database technology - what's it role in marketing?
	The impact of new CSR and CSM-based technology on marketing practice, how can marketers exploit new technology to bring customer benefit. and how it will change marketing in the future?
September (73)	Measuring marketing effectiveness
	How can marketers demonstrate return on investment? Techniques that help marketers demonstrate the success of their campaign in reaching target audiences.
October (74)	Marketing in the travel industry
	What makes travel marketing special? What are the issues marketers should consider when trying to attract the leisure or business traveller.
November (75)	Marketing in the food industry
	The specialist demands of marketing food and drink products.
December (76)	Team building and leadership
	How can marketers inspire their own teams? How can they ensure that marketing drives the business in which they operate? What makes a great leader in marketing?
January (77)	Marketing plans and how to deliver them
	Why do marketers need to plan? What are the secrets of successful marketing plans?
February (78)	Web marketing
	The secrets of e-marketing success. What works and what doesn't on the web. How has the web transformed marketing? In the face of reports of consumers returning to the face-to-face world of the high-street what is the future for online retail?
March (79)	Marketing in the competitive environment
	Dealing with un-cooperative boards. Dealing with competition. How to manage the unique challenges of marketing with limited funds. The constraints of marketing in the public sector and how to manage them.
April (80)	Digital Marketing
	To include TV to mobile, other new communications technologies and how marketers can use them to reach their audiences

Advertising opportunities for www.wnim.com are dealt with by:
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