New Learning and Development Directory

Following a major review and re-alignment of training courses, The Chartered Institute of Marketing has launched a new Learning and Development Directory for 2008-09.

Driven by customer requirements, subject-expert input, and informed by the latest thinking in learning and development, The Institute has developed an entirely refreshed set of training programmes to keep you on top of the latest trends and techniques in marketing and sales. With over 130 training courses to choose from, you are sure to find something to leave you inspired, better-informed and equipped to meet the challenges of tomorrow.

To get your copy of the Learning and Development Directory 2008-09, please email your details to traininginfo@cim.co.uk

The Principles of Social Marketing

Insight-driven strategic marketing to influence people's behaviour for social and environmental benefit

How do you break bad habits and change people's lives for the better? There is rapidly growing interest in social marketing by policymakers in health, the environment, crime-prevention and other social areas to tackle these issues.

With emerging professional standards, new social marketing principles, and opportunities for public-private partnerships, this growing profession is at the forefront of public engagement, whether you are working in the health service, business, or voluntary sectors.

The purpose of this course:

This one-day course familiarises you with the core principles and processes of social marketing and shows you how to apply some of the key tools and techniques.

You will learn how to:

On completion, delegates will have a broad understanding of:

• How to apply social marketing's core concepts, processes and theoretical principles
• The benefits of a social marketing approach
• Why and how social marketing is customer-driven
• The value of segmentation in the social marketing context
• Why it is important to involve others
• Where and how social marketing can be applied
• Where and how some of the key tools and frameworks can be applied
• How to evaluate progress and return on marketing investment
• The strengths and weaknesses of social marketing

Your learning will enable you to apply a strategic social marketing process using a range of tools and techniques to assist you.

The next courses run on the 19 June 2008 in Birmingham and 24 October in London. For full details please click here.