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Two thirds of Britons victims of 'mobile spam'
A YouGov survey, commissioned by Cloudmark, has shown that 66% of UK mobile phone users have been victims of spam, with the number of 18 to 24 year olds targeted as high as 75% - the highest percentage of any age category.
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Taking downturn in their stride
Forrester Research has discovered that chief marketing officers in Europe are not as worried about the economic downturn as their global counterparts. It seems that Europe is a more stable market than the US, where 85 per cent of marketers say the idea of recession is a real concern.
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PR needs some PR
A survey by Hotwire has found that the PR industry is failing to sell itself to graduates, who ranked it ninth out of twelve industries in which they would like a career. Banking, marketing, law and advertising all fared better than public relations when students were asked which industries promoted themselves as potential career choices.
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